There is a lot of deception in grocery stores when it comes to food labels. Many don't know this but when you shop at a grocery store and a beef product is labeled "grassfed" it may not actually be 100% grassfed. All cows eat grass early in life, but most are sold at market and sent to large feed lots where they are fed grain and live in sometimes horrible conditions. Therefore, some beef labels will claim the beef is grassfed just because the cow got some grass in the first part of it's life. That's a bunch of bull and the label and claim is deceptive to customers who are looking for health benefits from natural, grassfed beef.
The USDA and the American Grassfed Association define grassfed beef as requiring 'animals be fed only grass and forage, with the exception of milk consumed prior to weaning. Animals cannot be fed grain or grain by-products and must have continuous access to pasture during the growing season.'
Knowing where your food comes from is so hard these days, and the quality of the food in America has continued to go downhill. We still can't trust the claims on food labels. Here on our farm we are passionate about being open and honest with our customers about how we raise our cows, and our cows are never in a feed lot and never receive grain. They are on our pasture in Royston eating grass living the good cow life until the day we take them to the processor.